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Obviously Im going to say something like: this is the best business book Ive ever read. And its true, but you need to know why.The reason I like this book so much is that it shows you the forest (business as an integrated whole) and the trees (the purpose and function of each department-sales, finance, ops, etc) in a simple but not simplifying way. Jackson says a business has three main functions: to satisfy customer values (sales), make money (finance) and produce goods/services (operations). He then explores each of these in turn, maybe not enough detail to create step-by-step plans for the budding entrepreneur/start-up, but he does explore them in a way that lets you understand each of them (and their sub-part/steps) in isolation as well as how they fit with the other main functions of the business. What I love about it is that it shows you the breadth and integration of a business in contrast to many other business books which specialize in management, sales, etc. Not that it is a replacement for business school, but I would say that the conceptual structure that you learn earning a MBA or an undegraduate BA is replicated and distilled here, without the coursework/homework of an online degree and without the schmoozing/networking of an in-person degree.

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